Analysis of Rembrandt van Rijn's Paintings Essay

Analysis of Rembrandt van Rijn's Paintings - Essay Example The essay "Analysis of Rembrandt van Rijn's Paintings" analyzes two paintings, The Descent from the Cross and Philosopher in Meditation, both found in the art museum of The University of Arizona. The Descent from the Cross refers to a scene from the Gospels reports of Joseph and Nicodemus lowering Christ from the cross following his crucifixion. Artists also refer to it as The Deposition of Christ. Other names not stated in the Gospels who were included in illustrations of this art consist of St. John who is pictured supporting a dimming Mary Magdalene. The Gospels reveal an indeterminate number of women as witnessing the crucifixion. It also included the Three Marys: the Virgin Mary, Mary Salome and also Mary Magdalene who witnessed the burial. These and many other women and unidentified male assistant are shown in the painting. Even in early illustrations the facts and pretense of the work of art and the pose of Christ’s body are different. The scene was incorporated in medi eval cycles of Passion or the Life of Christ, from the crucifixion to the burial of Christ. The weeping of Christ and viewing the body of Christ supported by Mary might intervene between those two. This is widespread in the people’s view, mainly in sculpture. The viewing Christ’s body being moved to his tomb, anointing of Christ and showing the body laid flat on the top of the tomb is another picture that might be thought of in the painting. This is vital in the Orthodox art, where it is revealed on the Epitaph. (Rijn 7). With the resurgence, the painting became accepted for altarpieces, partially because of the challenge of the art work and the fitness of its vertical shape. The Mannerist edition of Russo Florentine is viewed as his most significant painting, and Pontormo’s altarpiece is his most determined painting. This topic of crucifixion was painted many times by both Rembrandt and Rubens. Rembrandt also liked the paintings of Rubens (Rijn 7). Rembrandt ad apted the compositional format for The Descent from the Cross from Ruben’s painting. Rembrandt though sets the theme back in time. The posture of the body Christ is also copied directly from Ruben’s work. His description of the limp and the lifeless Christ discloses a sense of brutality and sorrow which is missing in Rubens painting. Rembrandt used himself as a representation for the boy on the ladder who clings to Christ’s arm (Rijn 7). This signified his emotional connection to the painting and his religious passion. This is the only painting by Rembrandt bearing the dedication of an art dealer and modern publisher, Hedrick Van. Rembrandt’s studio at that time was situated in the publisher's house, and it was there that he met Hedrick Van’s cousin Saki. Rembrandt married Saki in 1634. The Descent from the Cross and the Pendant Christ before Pilate were both published by Cum Privileges. They were approved by the States General and are alike to the recent copyrights (Rijn 7). Philosopher in Meditation Philosopher in Me

Foreign market entry and its implication (Starbucks case study) Essay

Foreign market entry and its implication (Starbucks case study) - Essay Example In particular, the paper looks at Joint Ventures as an example of the company’s market entry into Spain, and its marketing implications. Generally, the company applies market entry modes and marketing mix to build its brand appeal as well as create a unique product appeal and customer loyalty. These choices have long-term implications in the success of the company. Introduction/Company Background Starbucks Corporation is an international company that deals with coffee products, with its headquarters based in Seattle Washington, America. During its commencement in 1971, the company was a retailer and a local coffee roaster; but it has since stretched out swiftly. It has Italian-style coffeehouse chain and it is the world’s largest coffeehouse company, with presence in more than 60 countries and more than 20,000 stores (Starbucks Corporation 2011). It deals with coffee beans, salads, hot and cold drinks, hot and cold sandwiches, snacks, mugs and tumblers, and sweet pastri es. In addition, Starbucks distributes some of its brand through grocery stores, including coffee and ice cream. Its other products include markets films, music, and books through the Hear Music and the Starbucks Entertainment division. Scores of the company’s products are either location specific or seasonal. Starbuck’s most remarkable expansion, when it used to open new stores days on end, was in the 1990s till 2000s. The company started establishing oversees stores in 1990s; and currently, roughly third of its stores are oversees (Starbucks 2012). Market entry According to Albaum and Duerr (2011), market strategy comprises of an entry mode and a marketing plan. Numerous entry strategies that an organization can adopt when venturing into new markets and regions are available. Each strategy comes with differing degrees of advantages, disadvantages, risks and legal obligations (Gilligan & Hird 1986). According to Albaum and Duerr (2011), the entry strategy to be adopte d should take into consideration company objectives and expectations in terms of volume of business to be gained. The strategy should also take into consideration resources required to effectively implement the strategy and patterns of involvement in other regions. On the other hand, political infrastructure, degree of competitive rivalry within the target market, as well as nature of product to be introduced into the target market should be factored (Yavas, Verhage & Green 1992). Starbucks uses different approaches to market entry, especially in its internalization process. Its entry approach is aimed at satisfying the needs and requirements of every market, seeking to fulfill its traditions and cultures. Presently, the company uses three differently entry methods, including licenses, joint ventures and wholly-owned subsidiaries (Webster 2005). Starbucks entered Spain by signing joint venture agreements with VIPS and El Moli Vell and in 2001. This strategy allow for quicker penetra tion, risk diversifications and faster entry into new markets. It also helps the business to avoid barriers of entry. Like any other strategy, this strategy has its shortcomings; which include loss of management control and lack of the ability to recover capital invested among other (Yavas, Verhage & Green 1992). Group VIPS is a leading European retail and food service operator, while El Moli Vell is a retail operator of pastry shops and cafes in Barcelona area. In